Professor Emerita Irene Samanta
University of West Attica, Greece


Profile
Professor Emerita with 24+ years of academic experience in Marketing, Sales Management, Market Research, and Strategic Planning. Expertise spans undergraduate, postgraduate, and doctoral education, combining applied teaching, research innovation, and international academic standards.

Academic & Teaching Highlights
  • - Extensive experience in Undergraduate and Master’s programs in Greece and Cyprus.
  • - Coordinator of MSc in International Business Management, recognized as a best practice model.
  • - Supervised numerous PhD candidates in Marketing, Consumer Behavior, and Strategic Communication.
  • - Delivered over 70 presentations at national and international conferences.
Research & Innovation
  • - Active research in digital marketing, strategic market development, and business transformation.
  • - Co-founder and Director of Marketing and Market Research Laboratory (MMRLAB, 2021–2024), conducting applied research in innovation, green development, political marketing, and social media.
  • - Former Director of Marketing and New Technologies Laboratory, ATEI Piraeus (2010–2015).
  • - Authored academic books, monographs, and publications widely used in Greek and international programs.
Leadership & Service
  • - President, Growth Hacking Awards 2024 Evaluation Committee
  • - Member, Sales Excellence Awards Judging Committee 2026
  • - Member, National Registry of Certified Evaluators (Research & Innovation, 2020–present)
  • - Member, State Scholarships Foundation Examination Committee (IKY)
  • - Member, National Examinations Committee (KEPE) for EPAL
  • - Contributions to program development, quality assurance, and academic governance.
Professional Memberships
  • - Hellenic Management Association (EEDE)
  • - Greek Marketing Academy – Founding Member
  • - International Association of Educators and Researchers (IAER)
  • - Academy of Marketing Science (AMS) – Associate Member
  • - European Marketing Academy (EMAC)
Selected Collaborations
  • - Universities: Open University of Cyprus, Wroclaw University of Economics
  • - Educational bodies: ΚΕΔΙΒΙΜ of EKPA, PADA, EKDDA
  • - Business innovation hubs & international research infrastructure: MEDem

Marketing and Market Research Lab